国际足球巨星梅西（Lionel Messi）名下的品牌持有主体LMGM正式向美国纽约南区联邦法院（SDNY）提起民事诉讼。主要针对在Temu、Walmart等跨境电商平台上经营的多名中国商家。原告指控相关商家未经授权销售假冒商品，构成对其“MESSI”商标侵权和不正当竞争，并对梅西品牌的全球商誉造成了损害。
LMGM the global intellectual property rights management entity for international football icon Lionel Messi, has officially initiated a civil action in the United States District Court for the Southern District of New York (SDNY). The litigation primarily targets a multitude of Chinese merchants operating on cross-border e-commerce platforms, including Temu and Walmart. The Plaintiff alleges that the relevant merchants have engaged in the unauthorized sale of counterfeit products, constituting trademark infringement of the “MESSI” marks and unfair competition, thereby resulting in significant detriment to the global goodwill and reputation of the Messi brand.
一、 权利基础 / Rights Base
LMGM已依法取得“MESSI”商标在美国的独占许可使用权。根据美国《兰哈姆法案》，注册商标权利人对其标识享有排他性使用权，任何未经许可在相同或类似商品上使用相同或近似标识、足以导致公众产生混淆、误认来源或关联的行为，均可能构成商标侵权。
LMGM has lawfully obtained an exclusive license to use the "MESSI" trademark in the United States. Under the US Lanham Act, the proprietor of a registered trademark enjoys exclusive rights to use that mark; any unauthorized use of an identical or similar mark on the same or similar goods, which creates a likelihood of confusion or misrepresentation as to the source or affiliation of the goods among the relevant public, may constitute trademark infringement.
（来源：美国纽约南区联邦法院公开案卷 / Source: Public Court Records of the U.S. District Court for the SDNY）
二、 核心法律主张 / Core Legal Claims
1. 原告主张被告未经授权，在电商平台大规模使用“MESSI”商标销售假冒商品，已构成典型的商标侵权及假冒行为。
2. 被告通过仿冒正品页面、误导性宣传及线上推广等方式，使相关公众对商品来源、授权关系产生混淆，构成虚假来源标示。
3. 被告借助网络平台流量规则及搜索机制，引导消费者误购侵权商品，攫取原告商誉和市场利益，其行为亦构成不正当竞争。
4. 被告在明知商标权属的情况下仍持续实施侵权行为，具有明显主观恶意，并已对品牌声誉及商业利益造成持续损害。
1. Defendants engaged in large-scale unauthorized use of the "MESSI" trademark on e-commerce platforms to sell counterfeit goods, constituting trademark infringement and counterfeiting.
2. Defendants’ misleading online practices, including imitation of genuine products and deceptive marketing, are likely to cause consumer confusion as to the source or authorization of the products, amounting to false designation of origin.
3. By leveraging online platforms and search mechanisms to divert consumers, Defendants unlawfully exploit Plaintiffs’ goodwill, which further constitutes unfair competition.
4. Defendants acted with clear knowledge and bad faith, causing ongoing harm to their brand and commercial interests.
5. 正品 VS 假冒 / Authentic vs. Counterfeit
(1) 正品样本及包含“MESSI”商标的图片
(1) *Exemplars of Genuine Products and Images Incorporating the MESSI Trademark
(2) 被告销售的假冒产品样本
(2) Exemplars of Counterfeit Products Sold by Defendants
（来源：美国纽约南区联邦法院公开案卷 / Source: Public Court Records of the U.S. District Court for the SDNY）
三、 原告的主要诉讼请求 / Prayer for Relief
根据上述侵权行为，LMGM提出的主要请求包括：
1. 原告请求法院依法采取禁令措施，要求被告立即停止使用“MESSI”商标从事相关侵权行为，包括销售、宣传及分销假冒商品。
2. 原告请求法院责令相关电商平台下架侵权商品并关闭相关账户，以防止侵权行为持续扩大。
3. 在损害赔偿方面，原告主张被告返还侵权所得并赔偿损失，或适用法定赔偿标准（每项侵权最高可达200万美元），并承担律师费及相关诉讼费用。
4. 原告请求法院采取临时、初步及永久禁令，以全面制止侵权行为的持续发生。
Based on the foregoing infringing conduct, LMGM seeks the following relief:
1. Defendants immediately cease all unauthorized use of the "MESSI" trademark, including the sale, marketing, and distribution of counterfeit goods.
2. Plaintiffs further request that relevant e-commerce platforms remove infringing listings and disable associated accounts to prevent continued infringement.
3. With respect to damages, Plaintiffs seek disgorgement of profits and compensation for losses, or alternatively statutory damages of up to USD 2,000,000 per infringement, together with attorneys’ fees and costs.
4. Plaintiffs also request temporary, preliminary, and permanent injunctions to fully restrain ongoing infringement.
洛亚提示：跨境电商的商标合规已进入严监管时代。尊重国际IP权利边界，是企业出海稳健经营的基石。
Neo-Ark Tip: Trademark compliance in cross-border e-commerce has entered an era of strict regulation. Respecting the boundaries of international IP rights is the cornerstone of sustainable global business.